Health and wellness extends far beyond the realm of occasional fitness participation and attending wellness events. Instead, true well-being encompasses a multifaceted spectrum of factors that are intertwined with health, fitness, and wellness.  In essence, a  holistic approach to health and wellness involves first recognizing the connection between physical, mental, and emotional well-being. You must also leverage technology to facilitate comprehensive wellness to enable individuals to be active participants in their own wellness journeys.

Matthew is an entrepreneur, co-founder of Escape Fitness, and host of the popular Escape Your Limits podcast. Escape Fitness is a global leader in functional fitness and constantly challenges boundaries to make the impossible – possible. Escape Fitness has been at the forefront of functional fitness innovation, product design, and rethinking modernized gym layouts to boost engagement and enhance the member experience. 

Tune in to hear Matthew share his insights about how to manage client wellness expectations to achieve a more integrated fitness and wellness experience to increase satisfaction and business success.

How to Exceed Client Wellness Expectations

Technology, Fitness And Wellness Integration

The growing significance of technology integration within the realm of health, wellness, and  fitness suggests that technology has evolved far beyond being a mere supplement to fitness routines. It’s become an integral part of the holistic approach to well-being. Instead of solely serving as a delivery mechanism for workouts, technology now encompasses a wider range of content, including sleep stories, meditation sessions, and inspirational content. This shift has transformed wellness platforms into more than just fitness tools; they have become hubs for holistic well-being, addressing not only physical health but also mental and emotional aspects.

“Approximately 40% of the content views on the Wexer platform now include wellness content.”

~ Paul Bowman, Wexer CEO ~

Paul emphasizes the pivotal role of technology in supporting mental and emotional wellness as users seek inspiration, relaxation, and mindfulness alongside fitness content. As technology platforms increasingly cater to these diverse wellness needs, they become more akin to entertainment and inspiration platforms than traditional fitness centers. This shift in focus reflects the industry’s recognition of the interconnectedness of various aspects of wellness and the importance of addressing them comprehensively.

Prioritization Of Wellness Content

Traditionally, fitness was centered around physical exercise and nutrition, but there’s a growing recognition that prioritizing well-being encompasses far more than just fitness. This shift towards wellness content signifies a broader understanding of well-being, acknowledging the interconnectedness of physical health, mental clarity, and emotional stability. Wellness is no longer confined to just exercise routines, but extends to elements like meditation, relaxation, and mental fitness.

As wellness platforms evolve to cater to these diverse needs, they transform into multifaceted hubs that offer not only physical fitness guidance but also holistic support for users looking to enhance their overall quality of life. Ultimately, this shift signifies the industry’s commitment to promoting comprehensive well-being by addressing various aspects of health, including the often-overlooked mental and emotional facets.

Support Customers Beyond Fitness Facilities

Supporting customers beyond physical workouts recognizes that health and fitness are not limited to the time spent in a gym or during exercise sessions. It suggests that fitness facilities should adopt a more holistic approach, acknowledging that their responsibility extends beyond the physical activity their customers engage in. This shift in perspective signifies a growing awareness that health and wellness encompass a wide spectrum of factors, including mental well-being, nutrition, recovery, and even lifestyle choices.

To succeed in this evolving landscape, fitness clubs and facilities must position themselves as not just providers of exercise equipment and training but as partners in their customers’ overall well-being journeys. This entails offering resources, guidance, and support for various aspects of health, such as recovery strategies, nutrition plans, and mental wellness programs. By taking a more comprehensive approach, these businesses can establish themselves as trusted sources of guidance and support, fostering long-lasting relationships with their clientele.

“In life – fitness, health and wellness aren’t just an event you do two or three times a week. It involves so many more things.”

~ Matthew Januszek, Escape Fitness Co-founder ~

Promote Sleep and Recovery

Sleep is a fundamental component of the body’s natural healing and restoration processes. It allows the mind and body to recuperate, repair, and rejuvenate, playing a pivotal role in physical and mental well-being. Without sufficient and restorative sleep, individuals may experience a host of adverse effects, including increased stress, decreased cognitive function, and heightened vulnerability to health issues. Recognizing the importance of sleep and recovery in any holistic approach to wellness is essential for promoting better health outcomes.

Integrating strategies like relaxation, stretching, and mindfulness into wellness and fitness routines complements physical fitness and aids in stress reduction, enhances flexibility, and supports mental clarity. It allows individuals to manage stress, prevent burnout, and maintain a sustainable, long-term commitment to their health goals when prioritizing fitness. The role of sleep and recovery in a holistic approach to wellness cannot be overstated, as they are the foundation for physical and mental resilience.

Promote Flexibility And Awareness Over Habits and Rituals

Tracking progress, whether in fitness or business, is a vital tool for understanding patterns, setting goals, and making informed decisions. Through data and metrics, individuals can gain valuable insights into their performance and areas that require improvement. Self-awareness, on the other hand, involves introspection and a deep understanding of one’s strengths, weaknesses, and personal preferences. It enables individuals to align their actions and choices with their authentic selves, fostering a sense of purpose and direction.

While habits and rituals can provide structure and discipline, over-reliance on them can limit personal growth when prioritizing fitness. The rigidity of routines can stifle creativity and prevent individuals from adapting to changing circumstances effectively. By encouraging flexibility and being present in the moment, entrepreneurs and individuals can better navigate the uncertainties of business and life. The integration of tracking and self-awareness into daily routines can help strike a balance between structure and adaptability, promoting personal and professional development without being constrained by rigid habits and rituals.

Use Authentic Storytelling

Authentic storytelling goes beyond marketing narratives and glossy advertisements; it delves into real-life experiences and journeys of individuals within the industry. By sharing these stories, the fitness industry can humanize itself and connect with its audience on a deeper level. When people hear about the struggles, triumphs, and transformations of others, it can inspire and motivate them to embark on their own fitness journeys. Authentic storytelling breaks down the barriers and stigma that often surround fitness, making it more accessible and relatable to a broader audience.

Moreover, authentic storytelling goes beyond simply presenting success stories or portraying an idealized version of health and fitness. It acknowledges that setbacks and obstacles are part of any journey toward well-being. By sharing these experiences openly and honestly, individuals and organizations can build trust and credibility.  Through these stories, individuals can find role models and sources of motivation that resonate with their own experiences. By prioritizing authentic storytelling, the fitness industry can create a more inclusive and supportive environment where people from all walks of life feel encouraged to prioritize their health and well-being.

Exceed Client Wellness Expectations For Increased Satisfaction

The need for a holistic wellness approach to manage client wellness expectations goes beyond fitness workouts and should include elements like mental well-being, nutrition, sleep, and recovery. Holistic wellness is creating a dynamic fitness landscape driving long-term growth of wellness focused personalized fitness experiences. Moreover, the integration of technology as a powerful tool in supporting individuals on their wellness journey. The shift towards wellness content supports the evolution of the diverse needs and preferences of fitness clientele.

For client success, individuals must ultimately drive their own transformation, but the responsibility for fitness businesses is to provide the wellness content clients demand along with guidance and support. The multifaceted nature of the fitness and wellness industry highlights the importance of adaptability, authenticity, and a comprehensive approach to health and prioritizing fitness.

Find out how Wexer’s unparalleled data, technology and wellness content library can help you exceed client wellness expectations and create more client success stories for you fitness business! Email Us: info@wexer.com

More Information:

Escape Fitness

Matthew Januszek Escape on LinkedIn

Wexer Podcast Episode 27

The post Managing Client Wellness Expectations Increases Satisfaction appeared first on Wexer.

McKinsey & Company is a global management consulting firm. Eric specializes in the global fitness and health industry. He shares his expert perspective on the current state and future trajectory of the fitness industry. He delves into the critical aspects like the opportunities emerging fitness business models will provide, how fitness business models will need to include digital transformation to expand into emerging markets, the potential impact of weight loss pills, and how the fitness industry has changed after the COVID-19 pandemic.

The Current State of the Fitness Industry

Before delving into emerging fitness business models, it’s essential to understand the current state of the fitness industry. Eric Falardeau provides a macro-view, highlighting a significant issue in the industry. He points out that many fitness models today cost between 10-30 euros or dollars, which, in his opinion, leaves a considerable amount of money on the table. This observation underscores the need for innovation and the exploration of new business models that can extract more value from each customer relationship.

“At a macro-view, I think the sector is leaving a lot of money on the table by having such a high share of humans move through models that cost between 10-30 euros/dollars today.”

~ Eric Falardeau, Partner, McKinsey & Company ~

Fitness Business Model Opportunities

In an era of emerging markets and rapid digital innovation, the fitness and health industry has not remained immune to the winds of transformation. As technology advances and new markets emerge, fitness businesses are presented with both challenges and opportunities. To navigate this shifting landscape effectively, it’s crucial to understand the emerging fitness business models that can maximize growth and profit.

Being aware of emerging opportunities to provide new innovative fitness business models will play a pivotal role in a a fitness business ability to thrive and adapt to changing consumer needs. Critically assessing whether there are unmet needs within the industry and whether a business has found a viable model that sets it apart from competitors is crucial for making informed decisions about where and how to allocate resources.

Consumers are spending more on health, fitness, and wellness than they ever have before. Future of wellness in 2030 shows a $1.5 trillion market globally—and it’s growing at a clip of 5 to 10 percent each year. McKinsey research shows that consumers are most interested in six wellness categories: health, fitness, nutrition, appearance, sleep, and mindfulness.

Eric shared consumers are clearly looking at health and wellness as one of the most important things in their life now. Therefore, the industry needs to realize the possibility of people paying 5, 10, 20, 30 dollars/euros more for something that is helping them move or live as healthy as possible.

The Role of Information and Technology

Eric emphasizes the transformative potential of information and technology in the fitness industry. He believes that this sector is uniquely positioned to benefit from these advancements, as they can have a substantial impact on overall value creation and member solutions. In an era where wearable fitness tech, data analytics, and personalized fitness apps are becoming increasingly prevalent, businesses that harness the power of information and technology stand to thrive.

“This is one of the sectors for which information and technology can have the most impact on overall value creation and overall member solutions.”

~ Eric Falardeau, Partner, McKinsey & Company ~

Embracing New Business Models

One of the key takeaways from the interview is the importance of embracing new business models. Eric Falardeau urges the fitness sector to explore innovative ways of creating more value for customers. He points out that the industry should not be limited by traditional pricing models and that it’s entirely reasonable for individuals to invest more in their health and fitness. This sentiment challenges the notion that the mid-tier pricing model is no longer viable in today’s market.

The fitness and health industry is undergoing a paradigm shift, and one of the most significant shifts involves transitioning from a “push” model to a “pull” model. This means that instead of merely pushing out existing solutions and services, businesses in the industry need to adopt a more customer-centric approach. They must empathize with the end user and focus on understanding their specific needs and preferences. This shift is vital for staying relevant and effective in a rapidly evolving market.

Another crucial paradigm shift revolves around reevaluating and strengthening business models. With increasing competition, fitness companies must stress-test their models to ensure they can withstand tougher market conditions. The shift here is from complacency to a proactive and competitive mindset, where businesses continuously innovate and adapt their models to maintain their position as leaders.

In essence, business model considerations encompass the ability to navigate the complex terrain of digital transformation while ensuring that the chosen approach aligns with the unique needs and expectations of the target audience.

The Importance of Digital Transformation

To thrive in the modern fitness landscape, businesses must adapt to the era of digital transformation. Eric emphasizes the need for fitness business models to incorporate digital elements to expand into emerging markets effectively. This shift involves not only offering digital fitness content but also leveraging technology for customer engagement, data collection, and personalization.

It’s evident that digital transformation is no longer an option, but it’s essential to have a clear digital strategy.

AI-powered marketing tools enable fitness businesses to understand their customers better than ever before. By analyzing user data, preferences, and behavior, AI can help tailor marketing campaigns to individual needs, increasing the likelihood of customer engagement. This personalization is crucial in a competitive market where customer acquisition costs are a significant concern.

Moreover, AI has the potential to enhance customer engagement itself. For example, personalized fitness plans and workout recommendations based on user data can keep members motivated and engaged in their fitness journey. Chatbots and virtual trainers powered by AI can provide instant assistance and guidance, creating a more immersive and responsive fitness experience.

Digital transformation extends beyond marketing and engagement. It involves leveraging data and technology to improve operational efficiency and deliver better services. This includes streamlining processes, optimizing resource allocation, and enhancing the overall customer experience. By embracing digital transformation and AI, fitness operators can stay competitive, evolve their business models, and ultimately provide greater value to their customers.

Emerging Markets: China and India

One of the most exciting aspects of the fitness and health industry’s evolution is the emergence of new markets, particularly in countries like China and India. These populous nations are witnessing a surge in fitness and health consciousness, presenting a goldmine of opportunities for fitness businesses. As per industry reports, the fitness industry in China is projected to reach a staggering $22.8 billion by 2025. McKenzie research has shown the Chinese have an increase in spending, particularly in categories that are focused on health and lifestyle.

In traditional fitness, with a substantial portion of the population yet to be tapped, the scope for growth is immense. However, to seize these opportunities, fitness business models must adapt to the unique characteristics of these markets. This adaptation involves understanding cultural nuances, tailoring fitness offerings, and, of course, embracing digital transformation to reach a broader audience.

Digital and Virtual Fitness Increase Post-COVID

The fitness industry, like many others, underwent a significant transformation in the wake of the COVID-19 pandemic. Lockdowns and social distancing measures prompted a surge in demand for digital fitness solutions, as people sought ways to stay active and healthy from the safety of their homes. This shift accelerated the adoption of online fitness classes, virtual personal training, and connected fitness equipment.

While the pandemic posed immense challenges, it also highlighted the resilience and adaptability of the fitness industry. Businesses that quickly pivoted to offer digital solutions not only survived but thrived during these challenging times. This resulted in a “Leaders Take Most” principle, where the leaders who were quick to adapt, innovate, and maintain their brand presence not only retained their existing members but also attracted new ones. This dynamic has allowed them to capture a larger share of the market, leaving smaller players struggling to keep up.

As the world emerges from the pandemic, the lessons learned from this period are invaluable. Fitness business models that continue to offer digital options are likely to maintain a competitive edge in the post-COVID-19 era.

The Importance of Purpose and Passion

Eric emphasizes the significance of purpose and passion in the fitness industry. He believes that businesses driven by a genuine desire to improve people’s lives are better poised for success. When fitness professionals and entrepreneurs are passionate about their work, they are more likely to innovate, adapt, and create solutions that resonate with customers.

In conclusion, the fitness and health industry is undergoing a profound transformation, driven by emerging markets and digital transformation. Fitness business models that can adapt to these changes, harness the power of information and technology, and offer value to customers are poised for growth and profit. The future of the fitness industry is not only about physical health but also about embracing the digital age, catering to emerging markets, and fostering a sense of purpose and passion for improving lives. As Eric Falardeau suggests, this industry has abundant opportunities for those willing to innovate and create more value from each customer relationship. It’s time for fitness businesses to unlock their growth potential in this dynamic landscape.

The Eric’s insights serve as a valuable resource for industry professionals seeking to navigate the fitness and health sector’s ever-changing landscape. The fitness industry needs to continue to evolve and bring more meaningful value to customers by embracing innovation and technology.

Find out how Wexer’s unparalleled data, technology and extensive library of wellness and fitness content can help you leverage your date to benefit of your business in 2023

More Info:

Contact: info@wexer.com

Paul Bowman, CEO of Wexer

Eric Falardeau, Partner at McKinsey & Company

McKinsey & Company

Podcast 25

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Flexit is a company at the forefront of revolutionizing the way we approach fitness. We’ll share Cohen’s insights and wisdom as he sheds light on the evolving landscape of fitness and well-being.

In the fast-paced world we live in, fitness and wellness have undergone a remarkable transformation. No longer confined to traditional gym spaces and one-size-fits-all routines, the fitness landscape is now a dynamic arena driven by personalization and technology.

The Changing Landscape of Fitness

The fitness landscape is undergoing a profound transformation. Traditional brick-and-mortar gyms, which once held a dominant position in the industry, are witnessing a significant shift in their status as the primary fitness option. In their place, we’re witnessing the rise of more flexible and personalized fitness choices that cater to the evolving needs and preferences of consumers.

One of the key drivers of this transformation is the surging popularity of digital fitness platforms. These platforms offer a diverse range of workout routines, fitness classes, and wellness programs that are accessible from the comfort of one’s home or virtually anywhere with an internet connection. This accessibility has been especially crucial in recent times when the world has faced lockdowns and restrictions due to the global pandemic. As people sought ways to maintain their fitness routines while adhering to social distancing guidelines, digital fitness platforms emerged as a savior.

To remain competitive and relevant, fitness businesses must be in tune with the shifting preferences of consumers. This means embracing digital solutions, offering flexible options, and continuously innovating to provide engaging and effective fitness experiences. As the fitness industry continues to evolve, those who can successfully navigate these changes are poised to thrive in this dynamic and ever-changing landscape.

Holistic Wellness and The Future of Fitness

The concept of holistic health and wellness takes center stage as a fundamental principle guiding the evolving fitness landscape. It signifies a broader and more comprehensive approach to well-being that extends beyond mere physical fitness. Holistic health and wellness acknowledge the intricate interplay between various facets of an individual’s life, including physical, mental, and emotional aspects, to foster a state of complete and harmonious well-being.

Within this context, fitness is not solely about sculpting one’s body or achieving physical prowess; it’s about achieving balance and harmony in all aspects of life. The importance of holistic health and wellness is mirrored in the types of fitness offerings gaining popularity. Digital platforms like Flexit provide users with a range of options, from yoga and meditation to strength training and cardio workouts. These offerings cater to individuals looking to cultivate not only their physical prowess but also their mental and emotional well-being.

Furthermore, holistic wellness is not confined to physical exercise alone. It encompasses nutrition, stress management, sleep quality, and mental health. In an era where stress and mental health issues are prevalent, the holistic approach encourages individuals to address these concerns alongside their physical fitness goals. This holistic perspective aligns with the evolving preferences of fitness enthusiasts who seek to enrich their lives physically, mentally, and emotionally, ultimately leading to a more fulfilling and balanced existence.

Challenges and Opportunities

With the rise of digital fitness platforms and on-demand workouts, brick-and-mortar gyms are facing increasing competition. They must adapt to these changing consumer preferences and find innovative ways to differentiate themselves from other digital fitness services. This challenge necessitates a reevaluation of their business models, potentially incorporating technology and personalized experiences to remain relevant.

However, this disruption also presents a wealth of opportunities for both established fitness businesses and newcomers. There is a growing demand for personalized fitness experiences. This opens the door for fitness entrepreneurs to create niche offerings that cater to specific demographics or interests within the fitness world.

The emphasis on holistic health and wellness presents opportunities for businesses to offer comprehensive wellness solutions that extend beyond physical exercise. Integrating nutrition, stress management, mental health support, and recovery services into fitness offerings can set businesses apart and address the growing desire for a more holistic approach to well-being.

The Future of Fitness

Digital fitness platforms and on-demand workouts have taken center stage, catering to the demands of consumers who seek convenience and tailored fitness experiences. This shift suggests that the future of fitness will be increasingly characterized by accessibility and individualization.

Platforms like Flexit, with their ability to connect users with fitness professionals from around the world, exemplify the transformative power of technology in breaking down geographical barriers and expanding the reach of fitness services.

The future of fitness promises to be a multifaceted and tech-driven domain, with a strong emphasis on personalization and holistic well-being. Those who can adapt to these trends, leverage technology effectively, and provide comprehensive wellness experiences are poised to lead the way in this ever-changing industry.

The Role of Flexit

Flexit emerges as a prominent player that exemplifies the changing dynamics of the fitness industry. This platform exemplifies the essence of adaptability and flexibility, which are key elements in the modern fitness experience. Whether you’re interested in yoga, strength training, cardio, or any other form of exercise, Flexit provides a diverse array of options, allowing users to choose workouts that align with their personal preferences and goals.

One of the standout features of Flexit is its flexibility in terms of scheduling and location. Users can select workouts that fit seamlessly into their daily routines, whether they prefer to exercise in the morning, during lunch breaks, or in the evening. Additionally, the platform allows individuals to work out in the comfort of their own homes, a local park, or any other convenient location.

Flexit represents a fundamental shift in the way fitness is approached and consumed. It adapts to the modern consumer’s desire for personalized and flexible fitness experiences, breaking free from the constraints of traditional gym memberships. As the fitness landscape continues to evolve, Flexit serves as a prime example of how innovative digital platforms are reshaping the industry to meet the demands of today’s fitness enthusiasts.

The fitness industry is during a significant transformation. Flexibility, personalization, and technology are reshaping the way we approach fitness and well-being. Whether you’re a fitness enthusiast seeking a more tailored experience, or a fitness operator looking to adapt and thrive in this changing landscape, the insights shared by Cohen offer valuable guidance.

As we look to the future, one thing is certain: the fitness world will continue to evolve, and those who embrace innovation and prioritize holistic wellness will lead the way to a healthier, happier tomorrow.

Find out how Wexer’s unparalleled data, technology and extensive library holistic wellness and fitness content can help you leverage your date to benefit of your business in 2023

More Info: info@wexer.com

Podcast 23

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In today’s fast-paced world, the pursuit of wellness has become a top priority for individuals of all ages. Whether it’s physical health, mental well-being, or overall quality of life, people are actively seeking ways to enhance their wellness journey. 

In this comprehensive wellness trend presentation, we will explore how you can create a digital fitness content strategy to stay relevant and thrive in the evolving wellness landscape. We can show you how to leveraging generational wellness with this comprehensive digital fitness content strategy.

Defining the Generations

To effectively target your audience, it’s essential to understand the generational differences that shape their wellness preferences. Here’s a snapshot of the four major generations and their characteristics.

• Baby Boomers (Born: 1946-1964)
  • Optimistic
  • Competitive
  • Team-oriented
• Generation X (Born: 1965-1980)
  • Flexible
  • Informal
  • Independent
• Millennials (Born: 1981-2000)
  • Open-minded
  • Competitive
  • Goal-Oriented
• Generation Z (Born: 2001-2020)
  • Global
  • Progressive
  • Entrepreneurial

Understanding these generational traits will help you tailor your fitness content and marketing strategies to resonate with each group’s unique preferences.

Fitness Participation by Generational Segment

Before diving into crafting your digital fitness content strategy, it’s vital to know the fitness participation rates for each generation. This data will guide your efforts in targeting the right audience effectively.

• Gen Z: 55.8%
• Gen X: 64.2%
• Millennials: 70%
• Baby Boomers: 64.4%

These numbers indicate that there is a substantial market for fitness and wellness across all generations. Your digital content strategy can help you tap into these markets by offering content that speaks directly to their needs and preferences.

The Pursuit of Wellness

Wellness, as a concept, encompasses the holistic pursuit of overall health and well-being. It includes active engagement in practices that promote physical, mental, emotional, and social well-being, ultimately leading to a better quality of life. As a fitness business, you play a crucial role in facilitating this journey by providing the right resources and guidance.

Wellness Content Preferences by Generations

Each generation has its unique interests when it comes to consuming wellness content. Understanding these preferences can help you curate content that resonates with your target audience:

• Yoga and Meditation Classes
• Mindfulness and Breathing Sessions
• Virtual Group Classes
• Sleep Trackers
• Nutrition Consultation and Recipes
• Biometric Data Monitors

By offering a diverse range of content that caters to these preferences, you can keep your audience engaged and motivated in their wellness journey.

The Market Opportunity for Health and Wellness

The health and wellness market is experiencing significant growth, with research indicating an annual increase of 5-10%. This growth is driven by the increasing adoption of digital technology, smart devices, apps, and health trackers across all generations. The technology use gap between generations is narrowing, making it crucial for fitness businesses to embrace digital trends to remain competitive.

Key Considerations for a Digital Fitness Content Strategy

As a fitness business owner looking to leverage the generational wellness trend, here are key considerations to guide your digital fitness content strategy.

• Understand Digital Fitness: Amp Up Your Digital Offering
  • Invest in high-quality digital fitness content, including on-demand workouts, live streaming classes, and virtual personal training sessions.
  • Ensure a seamless and user-friendly digital experience for your members through a dedicated app or website.
• Choose a Content Partner: Pursue Data Partnerships
  • Collaborate with data partners to gather insights into your members’ preferences and progress. This data can inform your content creation and marketing strategies.
• Develop a Digital Strategy: Update Your Value Proposition
  • Revisit and update your business’s value proposition to align with the digital wellness landscape. Emphasize the convenience and accessibility of your digital offerings.
• Establish Your Digital Goals: Make Your Digital Experience Exciting
  • Set clear goals for your digital fitness content strategy, such as increasing member engagement, retention, and revenue.
  • Keep your digital offerings exciting by regularly introducing new content, challenges, and virtual events.
• Create a Digital Content Plan: Consider the “Whole Person”
  • Recognize that wellness is a multifaceted journey that includes physical fitness, mental well-being, nutrition, and social connection.
  • Develop content that caters to the “whole person” by offering a holistic wellness experience.

The generational shift towards wellness and the growing digital trends present a significant opportunity for fitness businesses. By understanding your target generations, adapting to digital advancements, and crafting a compelling digital fitness content strategy, you can position your fitness business for success in the evolving wellness market. Embrace the digital era, and empower your members to achieve their wellness goals with your innovative and personalized fitness content.

Keep your business relevantwith a digital content strategy! To find out how we can help you with your digital strategy, email me at: robert.louw@wexer.com.

The post Leverage Generational Wellness: Digital Fitness Strategy appeared first on Wexer.

SH1FT Fitness, a frontrunner in innovative fitness programs, has responded to the time-crunched schedules of its community with the launch of an exciting range of express workouts. These fresh additions will cater to all fitness levels, ensuring that regardless of your busy routine, there’s always room for a rejuvenating workout session.

SH1FT Fitness proudly presents its variety of express workout formats with SH1FT, L1FT, R1ZE, M1ND, R1DE, and the new STR1KE workouts, all now accessible on the Wexer virtual fitness platform. The new series features a collection of 16 express workouts, enabling fitness enthusiasts worldwide to engage in efficient and invigorating exercises.

The latest lineup of express workouts offers something for everyone. Explore the brand-new MMA-inspired STR1KE format, with highlights such as ‘BOX FIT’ and ‘BOXING HIIT.’ 

“My top pick is our 20-minute BOX FIT class – a rhythmic, beat-based boxing routine guaranteed to elevate your heart rate. Led by Marcus and Iman, two of the fitness world’s most renowned presenters, the infectious energy they bring to this workout will leave you on an endorphin high.”

~ Will Brereton, Founder of SH1FT Fitness ~

Additionally, indulge in captivating R1DE cycle sessions and experience the revitalizing M1ND stretches and flows that serve as the perfect conclusion to any workout.

Furthermore, SH1FT Fitness introduces three fresh express workouts from the immensely popular SCULPT & TONE Series in L1FT. These dynamic sessions target specific areas such as the upper body and arms, glutes, and abs.

They tailored these short yet impactful workouts for those with less time but want promising and immediate results.

SH1FT Fitness Express Workouts On The Wexer Platform

1. SH1FT:

Smart, high intensity functional training workouts. The ability to move with power, control and precision is the key to functional fitness and staying “fit for life” at any age. 

2. L1FT:

A strength development format that delivers real results with varied training protocols and a “workout of the day” focus, L1FT workouts are suitable for everyone from beginner to athlete. Each workout uses smart, safe and progressive movements to ensure they deliver the perfect workout for any fitness level.

• L1FT – SCULPT & TONE (Upper Body): Target your upper body muscles with precision in this dynamic workout session.
• L1FT – SCULPT & TONE (Upper Body): Target your upper body muscles with precision in this dynamic workout session.
• L1FT – SCULPT & TONE (Abs): Achieve a sculpted core with core-focused exercises that are both effective and time-efficient.

3. R1ZE:

High intensity functional training with multi-dimensional functional movements for a full body interval blast. R1ZE is the most varied of our formats, ranging from no impact strength to speed and agility.

4. M1ND:

Stretches and Flows: Wind down with calming stretches and flows that enhance flexibility and relaxation. Functional stretching, mobility, and stability for non-yogis.  M1ND workouts are zero impact, making you more mobile and functional and complimenting all other types of exercise. They also provide an ideal entry point for older populations or those brand new to working out.

5. R1DE:

Cycling Sessions: High intensity, low impact cardio workouts on a bike. Engage in heart-pumping cycling sessions that provide a fantastic cardiovascular workout and leg strength. The best of studio cycling integrating great music, body movement and an endorphin rush. 

6. STR1KE:

MMA inspired combat cardio training. STR1KE fuses mixed martial arts techniques, high-intensity cardio, and functional training to deliver an adrenaline-pumping workout that will challenge both your physical and mental limits. 

• STR1KE – BOX FIT: An energetic and rhythmic boxing routine designed to elevate your heart rate and boost your endurance.
• STR1KE – BOXING HIIT: High-intensity interval training mixed with boxing techniques for a powerful full-body workout.

Stay connected with SH1FT Fitness and experience the transformative power of express workouts on the Wexer platform. Whether you’re aiming to maintain your fitness momentum or jumpstart your journey, SH1FT’s innovative approach ensures you can achieve your goals without compromising on time.

If you want to learn more about how Wexer can support your digital content strategy, get in touch with us by emailing info@wexer.com.

More Information

Wexer Press Contact: Claire Evans claire.evans@wexer.com

SH1FT Fitness

Will Brereton, Founder of SH1FT Fitness

The post Wexer Introduces SH1FT Express Workouts: Stay Active & Fit appeared first on Wexer.

The hospitality industry is undergoing a transformation fueled by evolving consumer preferences and technological advancements. As the landscape shifts, the need for innovative strategies to provide exceptional guest experiences becomes more crucial. Among the numerous trends reshaping the industry, the fusion of fitness, wellness, and spa services are merging with technology as a driving force. 

In this blog post, we’ll explore how global wellness trends are impacting fitness and the future of the hospitality industry, with a focus on live and in-room virtual experiences, on-demand services, and mobile app offerings that guests are increasingly demanding.

As people increasingly prioritize their well-being, hotels and resorts are reimagining their offerings to meet the evolving needs of guests. Emlyn Brown, the Global Senior Vice President of Well-Being at Accor, a world-leading hospitality group, sheds light on the macro wellness trends that are reshaping hospitality guest experiences. He was interviewed recently after the Fit Summit in this Philstar Global article Why Hotels and Resorts Should Invest in Wellness.

The Wellness Revolution

The COVID-19 pandemic forced people to reevaluate their lifestyles, sparking a wellness revolution. Emlyn Brown acknowledges this shift, stating, “COVID-19 further accelerated the global thirst for healthy living and wellness.” Travelers now seek experiences that not only provide relaxation and escapism but also contribute to their overall well-being.

Embracing Wellness as the New Standard

Wellness is no longer an optional amenity in the hospitality industry; it’s the standard that today’s guests expect. Brown highlights that four out of five guests are taking daily steps to improve their health and well-being. These steps encompass various aspects, including diet and nutrition, physical activity, and stress management. As Brown puts it, “Being healthy is a daily ambition.”

Moreover, investing in wellness pays off for hotels and resorts. Wellness-oriented guests spend 56 percent more than leisure guests, and properties that offer wellness activities tend to leave guests more delighted.

““Wellness seekers spend 56% more than leisure guests. Data also shows that when wellness activities are involved, more delighted customers leave the property.”

~ Emlyn Brown, Global Senior Vice President – Well-Being at ACCOR ~

Meet the Next-Generation Wellness Customer: “Henry”

To cater to the evolving wellness-focused clientele, Brown introduces the concept of “Henry” – High Earner Not Reach Yet. These individuals are city dwellers, well-traveled, health-conscious, educated, and curious about wellness. What sets them apart from traditional guests is their pursuit of tangible results in health and wellness, a focus on self-improvement, and a desire to recharge and prevent burnout. “Henry” values sustainability, eats healthy, seeks inspiration from social media, appreciates both solo “me time” and community “we time,” and prefers a more casual environment over classic luxury experiences.

Brown shared how Accor is also focused on helping guests eat like athletes, recognizing that wellness and biohacking are not limited to Gen Z. High-spending, high-net-worth individuals from Gen X are also seeking ways to improve their well-being, and Accor is eager to provide these experiences within its club offerings.

Macro Wellness Trends Redefining Hospitality

Macro trends refer to major shifts in consumer behavior that will direct the business landscape in the long term. They have a cross-industry impact and evolve over time.

1. Personalized Fitness and Wellness Experiences

In the era of personalization, guests expect more than a generic stay; they desire tailored experiences that cater to their unique needs. Hotels and restaurants are leveraging the power of data analytics and artificial intelligence to gather insights about their guests. With access to data, diagnostics, and health trackers, hyper-personalization is achievable. Guests expect tailored wellness experiences based on their health data. By understanding preferences, nutrition requirements, and fitness goals, establishments can curate personalized fitness and wellness offerings. Whether it’s a customized workout routine or a personalized in-room meditation session, these experiences leave a lasting impression and foster guest loyalty.

2. Hyper-Local Fitness and Wellness Experiences

The rise of hyper-local experiences reflects a shift in guest preferences towards authenticity and cultural immersion. Establishments are collaborating with local vendors, offering regionally inspired fitness classes, and providing wellness activities that connect guests with the destination’s unique attributes. 

Aside from physical fitness, the lines are blurring between wellness, spa, and fitness services. Wellness tourists want services such as stress reduction, relaxation, and spiritual activities to be a vital part of their travel experience. They may also seek treatments through traditional and alternative medicine either at or nearby the hotel. This trend not only enhances the guest experience, but also contributes to the local economy and community. 

3. Technology Integration for Fitness and Wellness

The integration of technology into the guest experience is undeniable. From streamlined online bookings to virtual concierges, technology is transforming how guests interact with hospitality services. Fitness and wellness offerings are no exception. Hotels are implementing virtual fitness classes accessible from in-room devices or personal devices, while mobile apps provide guests with on-demand fitness and wellness content. However, while technology adds convenience, maintaining a human touch is essential to preserving the warmth of hospitality.

4. Health and Wellness as a Priority

The growing emphasis on health and wellness is reshaping how guests choose their accommodations. Fitness facilities, in-room virtual fitness classes, and mobile fitness apps are no longer mere amenities; they’re expectations. Health wearables and apps for personal fitness tracking enable guests to maintain their routines while traveling. 

Moreover, mental health is taking center stage with guests seeking ways to reduce stress and support mental well-being. Hotels are offering virtual and on-site meditation sessions, therapy services, outdoor experiences, and tools to disconnect from digital distractions.

Flexibility is a hallmark of modern hospitality. Travellers seek adaptable spaces that cater to their diverse needs. Hotels are responding by creating multifunctional areas that serve as fitness studios in the morning, co-working spaces during the day, and event venues in the evening. Such versatile spaces accommodate guests’ evolving requirements and enhance their overall experience.

6. Collaborative Social Spaces For Recreational Wellness

The modern traveler craves connection and community, even within their accommodations. Recreational wellness hotels offer vacationers the chance to meaningfully unwind with a variety of relaxing physical, mental, and spiritual activities. Collaborative spaces for fitness and wellness areas foster social interactions between guests and locals alike. These spaces provide a platform for guests to network, share experiences, and forge meaningful connections, contributing to an enriching stay.

7. Culinary Fitness and Wellness Experiences

Culinary tourism is gaining momentum, with wellness retreats becoming a pivotal aspect of the travel experience. Culinary experiences are a core part of health and wellness. Some wellness retreats offer fitness activities, spa treatments, culinary experiences, and clean-living detoxification programs. Hotels and the on-property restaurants are capitalizing on this trend by offering unique fitness, nutrition, and wellness experiences that showcase local food and activities.

8. Sustainable Eco-Friendly Wellness Initiatives

Environmental sustainability, leading hotels to adopt eco-friendly practices. Eco-friendly fitness and wellness practices include new ways to reduce energy and water usage and focus on using products safe for human and planet health. Marketing your brand as a good environmental steward can elevate and differentiate you from your competitors. 

Further, green practices not only minimize your costs, but attract an emerging demographic of Millennial and Generation Z consumers who are willing to pay an extra 11 to 20% for a product or service that aligns with the values and issues they care about. Using eco-friendly gym supplies and equipment, reducing water consumption, using natural and eco-friendly products, providing filtered water, and installing more efficient lighting and temperature control lets guests appreciate the alignment with their values and are more likely to choose businesses that demonstrate environmental responsibility.

Hospitality Industry Evolution

As the hospitality industry continues to evolve, fitness and wellness are becoming pivotal elements in shaping the guest experience. From personalized offerings and eco-conscious practices to technology integration and collaborative spaces, establishments are redefining what it means to provide exceptional service. By aligning with the trends outlined above, businesses can position themselves at the forefront of the industry’s transformation, ensuring that they meet the evolving demands of health-conscious and experience-driven travelers.

See how creating a Wellness Offering For Your Hotel Brand Is Easy with Wexer.

If you want to learn more about how Wexer can support your hospitality digital wellness content strategy, get in touch and get a demo with our team at info@wexer.com.

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Emlyn Brown, the Global Senior Vice President of Well-Being at Accor-Linked In Post

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